Introduction Simply put, marketing automation refers to the practice of using software to automate marketing tasks over and over again. This is done for two main reasons: to improve the efficiency and productivity of customers and sellers, and to improve the customer experience through effective intervention. Today, our machines can process billions and trillions of data in seconds. Marketing automation platforms and technologies have unlimited potential to understand information and target customers through automated messages via email, web, and social media. How’s Used for marketing automation From email marketing and social media to social media and push notifications; Marketing software […]